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Keating analyzes candidates' expressions for TV stations

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Next time you watch the presidential candidates speak, pay close attention to their unspoken language--signals such as facial expressions, posture, and hand gestures.

What the candidates don't say could actually speak volumes about them, according to psychology professor Carrie Keating, an expert in facial characteristics and gestures.

After watching video clips of recent presidential debates and studying photos of the candidates, Keating appeared last week on two Syracuse television stations, WSTM-TV (NBC) and WSYR-TV (ABC), providing expert analysis of the candidates' expressions.

"They're mindful of how they say something. I don't think you can get to the top level, the top rung in politics anymore, without being a pretty fair actor," Keating told WSYR-TV.

Keating believes Republican front-runner John McCain makes good use of his body and hands when he speaks, often leaning in to establish a closeness with those listening to him.

She said Democrat Barack Obama benefits from being tall and having a defined jaw -- "attributes that give them the look of a leader."

As for Democrat Hillary Clinton, Keating told both TV stations that Clinton's biggest challenge is balancing perceived power with likeability.

"If she looks masculine, competent and dominant, she doesn't look feminine, warm and approachable."

Hamilton's Chenango Summer MusicFest, founded by music professor Laura Klugherz, also made headlines.

This month's edition of Chamber Music magazine sings the praises of the festival: "The stationery of the Chenango Summer MusicFest in Hamilton, New York, includes the inscription 'where the worlds of music blossom amid small-town charm,' and it seems the festival is making good on that slogan."

The article, "Mexico: A Return Visit," highlights the local festival's success at incorporating Mexican chamber music into the program.

For more Colgate in the News, click here.

1 Comments


This analysis by Professor Keating via Anthony Adornato is right-on-target concerning visual cues and the fact that looks, as well as actions, can speak louder than words.

Permit me to add that in terms of height, the United States has not elected a person shorter than the national average for the past 42 elections, which goes back 170 years to Benjamin Harrison in 1888. Now, today’s adult male average height is 5’9” and Barack Obama stands at 6’1-1/2”, which with a 4-1/2 inches height advantage certainly bodes well for him on this dimension for his presidential pursuit. And, for Hillary Clinton, with a height of 5’6”, she also stands substantially taller than today’s adult female average height of 5’3-1/2”.

On the other side of the proverbial aisle, John McCain has the benefit of a mature face, at least compared to Barack Obama whose face is much more youthful, maybe too youthful. A solid research study published a few years ago in “Science” found that candidates with perceived greater competency based on face appearance factors won their 2004 elections in 72 percent of the U. S. Senate campaigns and 67 percent of the U. S. House of Representatives campaigns. Those researchers concluded that despite strategies and assumptions about electorates basing votes on rational, deliberated consideration, considerations based on a person’s looks clearly contribute and may override all other considerations when casting votes.

The research data comprising the above “Science” article may provide potentially pertinent perspective for a potential McCain-Obama match-up this fall. In carefully executed research procedures, people perceived a more mature-faced individual to be more competent, intelligent, and better able to provide leadership, versus a more baby-faced adult.

Dr. Gordon Patzer
author of "Looks: Why They Matter More Than You Ever Imagined"
http://www.GordonPatzer.com


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