We are excited to carry a new 
product: Colgate University bracelets! Student Mike Vitale (’19) is the founder of “Traditions”. Check out their mission statement below.
“With Purpose” only begins to define the attitude we share in designing unique, inspiring clothing and accessories for college campuses nationwide. Our team is made up of ambitious Colgate students, not the world’s most renowned fashionistas or trademark designers, in order to ensure that we don’t simply slap a school logo onto the fabric that’s been laying around in a massive warehouse for ages.
On the contrary, we custom create from our own ingenuity the pieces in each school’s collection, with a focus on the symbols, stories and traditions that make each 
university undeniably special in their own right. Our mission as a lifestyle brand is to fill the needs of each individual bookstore when the big box companies won’t deliver. In addition, we aim to branch out our network as a students for students company, whereas a percentage of the profits made from Traditions will be placed into the well suited hands of Financial Aid at each respective school, to pay it forward when someone affiliated with the university chooses to purchase from our brand. Today, we ask YOU to begin Dressing With Purpose, starting with Traditions.