Online buzz about custom coffee offered at the Barge Canal Coffee Co. - Colgate University's downtown coffeehouse -- has stoked sales of the roasted blend.

Java-lovers from around the nation have been taking advantage of a collaborative effort between the Barge and Colgate Bookstore that has resulted in easy online ordering.

The buzz about the brew began in late November, when Peter King, a senior writer for Sports Illustrated, wrote about the delicious Colgate University Blend in his popular "Monday Morning Quarterback" column that appears on SI.com.

The Barge, the Colgate-owned coffeehouse in downtown Hamilton, and the recently renovated Case Library and Geyer Center for Information Technology scored some major props this morning on SI.com, the online home of Sports Illustrated.