Online buzz about custom coffee offered at the Barge Canal Coffee Co. - Colgate University's downtown coffeehouse -- has stoked sales of the roasted blend.

Java-lovers from around the nation have been taking advantage of a collaborative effort between the Barge and Colgate Bookstore that has resulted in easy online ordering.

The buzz about the brew began in late November, when Peter King, a senior writer for Sports Illustrated, wrote about the delicious Colgate University Blend in his popular "Monday Morning Quarterback" column that appears on SI.com.