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Elizabeth Gallina ‘18 markets upcoming holiday season events for Partnership for Community Development

By Upstate Institute on November 16, 2017
Elizabeth sits at a desk, on her laptop while working on creating marketing content

Elizabeth Gallina ’18 working on the creation of marketing materials for the Partnership for Community Development

Elizabeth Gallina ‘18 has been very busy at work with Partnership for Community Development (PCD), where she primarily works on marketing and social media. The Partnership for Community Development (PCD) is an economic development non-profit serving the Hamilton area. Established in 1998, the PCD works closely with the Village of Hamilton, the Town of Hamilton and Colgate University to enhance sustainable economic opportunities and foster community vitality through imaginative community-based projects.

Some of the major tasks Elizabeth has worked on include “helping with the PCD’s newsletter, posting on their Facebook page, and marketing the Entrepreneur Meetups.” In addition to this, she has spent a substantial amount of time working on the Hamilton Business Alliance’s Hamilton for the Holidays and Late Night Shopping campaigns. Much of this work consists of “creating advertisements and graphics, coordinating print advertisements in publications, arranging the digital marketing audience extension, constructing a budget, and planning grassroots marketing.”

Elizabeth credits much of her level of preparedness for her work at the PCD to Colgate’s liberal arts curriculum, which she states “has taught me time-management, communication, and organizational skills that I apply to the job everyday.” Before coming to the PCD, Elizabeth had worked as the PR and Communications Intern at Shaw Wellness Institute, an experience that familiarized her with “managing social media, updating websites, creating newsletters, and marketing to students.”

During her time at the PCD, Elizabeth hopes that her work, as well as that of the others who have contributed to the Hamilton for the Holidays campaign, will be successful in “driving more business [to Hamilton] during the holiday season.” On a personal level, Elizabeth aims to “foster experiences with neighbors, family, and friends in the local community.” In terms of career goals, Elizabeth sees working at PCD as an opportunity to “gain experience in the marketing industry and learn from professionals.” So far, she has expressed immense gratitude in having “had the opportunity to work with great leaders” at the PCD.

Through collaboration with the Hamilton Business Alliance, Elizabeth has had the opportunity “to see how the local businesses operate and work together to create a cohesive town.” She also feels appreciation for the way that the PCD has struck a balance between providing her both autonomy and support, which has encouraged her to “become more self-sufficient on tasks.” Elizabeth looks forward to continuing her work with the PCD in the spring 2018 semester, as this will allow her to “learn how to run a campaign from start to finish.”

Hamilton for the Holidays includes over a month of festivities, so it has been of great focus throughout Elizabeth’s time at the PCD. You can find more information here regarding the breadth of events offered. Late Night Shopping will also take place every Friday from November 17-December 22, during which most shops will stay open until 7pm.

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